The Infinite Game

Simon Sinek is an author and inspirational speaker who combines historical and personal anecdotes about the rise and fall of various businesses to make his argument in The Infinite Game. He is also the author of Start with Why: How Great Leaders Inspire Everyone to Take Action (2009) and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t (2014). He gives inspirational speeches and serves as a leadership consultant for corporations. Sinek is the founder of The Optimism Company, an online learning platform that provides courses, workshops, and keynotes on leadership and organizational culture. As stated in The Infinite Game, he encourages leaders to follow a just cause, to establish organizations that endure past their own lifetimes.

Milton Friedman (1912-2006) was an economist who received the 1976 Nobel Memorial Prize in Economic Sciences. He was one of the leaders in the Chicago school of economics, a group of intellectuals who emphasized the role of government in controlling the circulation of money. In his article “The Social Responsibility of Business Is to Increase Its Profits,” Friedman wrote, “[This] responsibility is to conduct the business in accordance with [employer] desires, which generally will be to make as much money as possible while conforming to the basic rules of the society” (71).